Laco Crumbs and the eight main consumer trends
 

Main consumer trends are determinative

Consumers can no longer readily be classified into groups: consumers shopping at budget supermarkets may, nevertheless, splash out on food in the weekends. Nevertheless, a number of main consumer trends can be identified, namely;
varied, habit, convenience, healthy, enjoyment, economy, group affiliations and conscience*.

Laco Crumbs' product range responds as promptly as possible to the various current trends.

Wide variety of colours and granulations

Our range of products more than meets the need for variation. Convenience is reflected by the decreasing amount of time many people - on weekdays - are prepared to devote to preparing and eating meals. They prefer processed products: food coated with breadcrumbs ready for use, or even pre-baked and/or frozen and enrobed with batter. By maintaining an insight into the entire chain from the grain on the field to the finished product supplied to the customer Laco Crumbs can, in good faith, warrant the unimpeachable, healthy quality of its breadcrumb products produced in-house using honest and traditional methods. The wide variety of colours and granulations make a major contribution to the appetising appearance, pleasant bite and other dimensions involved in the enjoyment of coated foods - or, in other words, when viewed from the perspective of the end-user's needs then Laco Crumbs is a logical supplier for the food industry.

* Hans Dagevos, consumption sociologist at LEI - Wageningen UR